This highlight reel showcases the extensive media coverage and earned social media secured for Baptist Health South Florida throughout the COVID-19 pandemic. At a time when uncertainty loomed, our communications efforts ensured the public had access to timely, accurate, and life-saving information—while also bringing moments of hope and resilience to the community. From national news features to heartfelt social conversations, this campaign was about more than media placement; it was about making a real impact when it mattered most.