My Story

Storytelling has been a part of my life long before my career. My grandfather, author and publisher Sam Verdeja,showed me that stories have the power to inform, inspire, and—most importantly—connect people. Whether crafting headlines or recounting cuentos at the dinner table, he made me see how words can move the world.

I’ve built a career blending storytelling with data-driven strategy, leading communications for some of South Florida’s most iconic brands, including Baptist Health, Amerant Bank, and Republica Havas. Currently, I serve as Senior Marketing Communications Manager at Kaseya, a global leader in AI-powered cybersecurity and IT management software. Previously, I led PR at a pharmaceutical and biotech agency in Manhattan. From crisis healthcare communications during the pandemic to shaping corporate messaging for global biotechs, I focus on stories that don’t just sell—they resonate.

With experience across both agency and corporate settings, I specialize in merging storytelling with business strategy to ensure every message is not only heard but makes an impact. In 2023, I was honored as the Bob Ross Communicator to Watch by the Public Relations Society of America (PRSA) Miami Chapter.