How to tell your brand's story - and why you should
Consumer behavior is evolving rapidly. We have high expectations of companies we patronize, we want personalized experiences, demand mobile-friendly technology, and we consume information quickly – lots of information.
Stories are a powerful asset that should be the foundation of your digital marketing strategy.
"People may not always remember the logical arguments about why they should pick your business, but they will usually remember how they felt while interacting with you or your content," according to Forbes. "Using storytelling to foster emotional connections is key to improving brand awareness and conversions."
Watch the video below to learn how to tell your brand's story and why you should.
I’m here to tell you today, stories can sell. They can take the form of blog posts, an Instagram reel, a TikTok, a YouTube video, a commercial, an activation. The possibilities are endless. Regardless of the form they take, good stories can result in a deeper connection with consumers than some of the other marketing strategies you learned about in school.
Subscribe today for more marketing tips!