Drawing In Potential Customers with Online Promotions

Sales promotions have been used for years to attract potential customers to purchase products or services.

“Put simply, good promotions are promotions that draw the attention of the customers to your products and services,” according to GoToClient. “However, the foundation of your marketing—all marketing, should be clearly defined, well-packaged, competitively-priced products and services.

With the digital era well among us, many have mastered the art of online promotions, which, quite literally, are promotions that are available to online shoppers.

An article on HubSpot says: “In order to accelerate your brand’s growth, you have to increase online awareness and engagement. And online promotions such as contests, giveaways and sweepstakes are one of the best marketing tools you can use to create excitement around your brand and build relationships with your customers in a remarkable way.”

Here are 3 tips for promoting your products or services online:

1) Use content marketing to build your foundation.

Regardless of how intriguing your promotion is, if a consumer wants to learn more about your product, and there isn’t much to say about it or your company online, that’s an instant red flag. Be sure to invest in solid content marketing ahead of time to serve as the backbone for your promotions.

2) Make it easy to participate.

Launching a sweepstakes or content to garner online leads or sales can be very effective. However, if the rules are too hard or complicated to follow, you’ll likely miss out on good leads or sales.

3) Boost your promotions with ad dollars.

You can easily give your promotion a “boost” through programmatic or social media advertising to broaden its reach. By doing this, you’re expanding your audience pool and potentially capturing new customers!

There are several ways to run a good online promotions. These 3 tips will get you headed in the right direction!