When Customers Love Your Brand

Creating a culture of brand love among your consumers has many benefits. “Brand love is a marketing strategy that looks to adopt brand-loyal customers and turn them into advocates or influencers for your brand,” according to American Marketing Association. “In an effort to achieve this culture, brands must foster customer satisfaction, customer value and relationship marketing.”

A strong level of brand love among customers can positively influence brand loyalty, purchase intention and word-of-mouth marketing.

Brand Loyalty

When consumers truly love your brand, they have a higher propensity to seek out your brand over others in the same product or service category. For example, loyal Chick-Fil-A customers who love the brand will likely drive further in search of a Chick-Fil-A, rather than choose another fast food chain.

Purchase Intention

Consumers are more likely to buy a product or service if it’s from a brand they love. As an example, customers who love limited edition Nike sneakers are more likely to purchase a new pair of Nike sneakers upon they’re release, merely as a result of their love for the brand.

Word of Mouth

Word-of-mouth marketing can be an extremely effective tool, especially when you’ve developed a strong culture of brand love. “In today’s hyper-connected world, a single recommendation can have far greater impact – leading to word of mouth marketing (WOMM) or word of mouth advertising strategies to capitalize on the opportunity,” according to BigCommerce.com. Customers who love a brand will likely participate in word-of-mouth when recommending your product or service to friends.