How to use Research Data to become a Marketing Leader

Marketing research is an essential tool for marketers who wish to implement successful, goal-oriented marketing strategies. Research data can tell you more about your customers, about what efforts are and aren’t working well, and even about how you can increase sales.

“When it comes to data-driven marketing, leading companies are making more money, hiring more skilled teams, outsourcing more, buying and selling more data, and having more influence across the organization,” according to the 2015 Gartner Data-Driven Marketing Survey results.

Earn a seat at the decision-making table at your organization by utilizing data to accomplish the following:

Build Consumer Profiles

According to Prana Business Consulting, “Consumer marketing research is market research in which the preferences, motivations, and buying behavior of the targeted customer are identified through direct observation, mail surveys, telephone or face to face interviews, and from published sources (such as demographic data).”

While there are even more ways now to identify consumer research, it is true that it can help marketers understand consumers’ online (and even offline) behavior. This enables you as a marketer to reach them in places they will be, in ways they will want to engage with, and say what they need to hear to purchase your product or service.

Develop Well-Informed Strategies

Once you’ve determined exactly who you want to reach, your next step as a marketer is to figure out how you’re going to reach them. By using research data, you can best develop marketing strategies that are both successful and efficient.

Marketing research allows you to test new products before launching and even gain insight on problem areas. It can drive creative decisions for the most relevant content and ads, since you already know what your customers are looking for.

Ultimately, market research enables you to determine specific ways to grow your consumer base and increase sales, which are typical goals set by business owners. It can also tell you if your goal is achievable in the first place.